Enhancing Guest Experience: The Power of Hyper-Personalization
Posted By Tuhin Chakraborty, 02 September 2023.
- Instay app
- Smartphones features
- Contactless services
- guest satisfaction
In today's fast-paced, tech-driven world, crafting personalized experiences for guests is more crucial than ever. The hospitality industry's success pivots on hotels' ability to tailor experiences to each guest's needs and preferences. With the surge of online platforms and social media, guests have more options and influence, compelling hotels to stand out by offering distinct, personalised encounters.
Personalisation: Beyond One-Size-Fits-All
The era of generic strategies is over. To generate distinctive experiences, hyper-personalisation takes into account visitor preferences, actions, and history. Higher levels of happiness, loyalty, and retention are the outcome, as this encourages involvement that traditional approaches find difficult to match.
The Strength of Customer Retention and Loyalty
The foundation of customer loyalty and retention is exceptional visitor experiences. Hyper-personalisation excels in this situation. Hotels provide memorable journeys that are personalized to each guest's needs and create connections that go beyond simple comfort.
The Influence of the Customized Guest Experience
Personalised experiences provide visitors a sense of worth, which raises customer satisfaction.
Happy visitors are more likely to book the hotel again and refer their friends.
Fulfilled visitors share positive encounters via web-based entertainment, driving informal exchange suggestions.
Real-time communication is made possible by implementing digital concierge or messaging services. This responds to inquiries, makes suggestions, and quickly allays worries. For instance, real-time restaurant recommendations tailored to dietary requirements improve the guest experience.
With mobile check-in, visitors can bypass lines and get right to enjoying their stay. By gathering customer data such as preferences and requests, this method creates thorough profiles that guide individualised interactions.
Acknowledging Seamless Technology
Recognizing the value of tech-friendly tools to serve contemporary guests, the hospitality sector. Visitors anticipate mobile check-in/check-out, digital upgrades, and a variety of online interactions. Technology that gives visitors control over their stays empowers them and improves their entire experience.
Tech Solutions for In-Stay Moments
The in-stay period, which starts after check-in, is where technology solutions become crucial:
Conversation via text conforms to the preferences of mobile devices, enabling successful interaction.
Providing a variety of upsell alternatives improves visitors' stays. The experience is further improved by pushing these offers to mobile devices and emphasizing exceptional bargains.
Opus Engage Me Feature: A New Dimension
Picture being a hotel guest with the power to manage your experience through your smartphone. Opus brings this vision to life, allowing guests to reserve rooms, order room service, book facilities, and control room devices using a QR Code. Opus streamlines communication, freeing guests from multiple calls and delays, enabling them to enjoy their stay to the fullest.
In Conclusion
Guest experiences, encompassing every interaction with a property and its staff, should be meticulously managed by hotel operators. Technology, when wielded wisely, augments the guest experience. While the options are diverse, embracing new approaches is essential for forward-thinking hotel operators.
WHAT Modern travelers demand
Knowing your guests is foundational requirement to deliver next generation of customer experience
Katalyst Consultancy Services Benefits
TOTAL COST OF APPLICATION OWNERSHIP
We help you rationalize the invisible cost
- Customization: 80 -20 rule. On average to achieve a good fit 20 % of customization is required when acquiring new applications.
- IT Personal: Internal team buy in is extremely important while acquiring a new application. Without that chances are the project would fail.
- Maintenance: Appropriate amount of maintenance should be factored in which can be progressively reduced as skill level grows within the team.
- Training: New tools require training for all stake holders who are going to get affected directly or indirectly by the new application.
- Implementation: Implementation should be staggered following a CI/CD philosophy as oppose to a big bang change.
- Hardware: New generation applications efficiency and productivity relies on new generation hardware too. Not upgrading underlying hardware across the application echo system might adversely effect gains from adopting new application.
